APPLIED MARKETING RESEARCH (MRKT2715-01-FA17-00-HB) PORTFOLIO

Week 4: Researching an Airline Concept  Public Chartered Tourism Flights   Posted by   Access the profile card for user: Zhaoyang Sun   Zhaoyang Sun   at Thursday, September 21, 2017 1:18:51 PM For those who like tourism and exploration, you must have heard of the Richard Branson's Virgin Galactic project which is a venture that will offer commercial passenger flights to the space. The project is set to be actualized before the end of 2018. The Virgin Galactic project is one of its kind as no commercial passenger flight has ever entered the space market. This idea got me thinking, if we are likely to have exploration charted flights to the space, why don’t we have US chartered tourism flights transporting tourists to the many tourism spots across the United States. I like to travel a lot, more so, during the holidays and most of my flights are tourism related. I have visited Alaska, Hawaii, and the Grand Canyon in Arizona. In order to reach these tourism spots I have r

Week 1: Introduction to Marketing Research & Research Theory Week 1 - In Class 1. Create a list of current pop culture, marketing, fashion, or retailing issues that interest you. Ripped jeans Sharing economy-sharing items that a person does not use all the time e.g Airbnb and renting of clothes Leather jackets Apron clothes Gucci products Grilled teeth  2. What is a film or TV show (cable, broadcast, streaming) you (or your friends ;)) are really into? What drew you/them to it? Pretty Little Lies- We love this show because it is entertaining and the characters or our age mates so we relate well with the issues that arise in the show. The show also has a high sense of fashion with the characters’ jeweled toned dress and accessories which we have used in many cases to pick the attires we buy.  3. Where is one of your favorite shopping area (anywhere in the world)?  My favorite shopping place remains to be Dubai. The place is just amazing and the prices of products the