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Week 4: Researching an Airline Concept 

Public Chartered Tourism Flights Click for more options

For those who like tourism and exploration, you must have heard of the Richard Branson's Virgin Galactic project which is a venture that will offer commercial passenger flights to the space. The project is set to be actualized before the end of 2018. The Virgin Galactic project is one of its kind as no commercial passenger flight has ever entered the space market. This idea got me thinking, if we are likely to have exploration charted flights to the space, why don’t we have US chartered tourism flights transporting tourists to the many tourism spots across the United States. I like to travel a lot, more so, during the holidays and most of my flights are tourism related. I have visited Alaska, Hawaii, and the Grand Canyon in Arizona. In order to reach these tourism spots I have relied on scheduled commercial flights which in many cases are inconveniencing, leaving tourists miles away from the tourism spots. I thus think that, one of the ways to make tourism travel easy, is start a tourism chartered flight program which will directly transport tourist to exact tourism spots.
This is how this airline concept will work: The airline will purchase its own flights and allocate them to various regional tourism destinations e.g. Pacific, Mountain, West North Central, East North Central, West South Central, East South Central, South Atlantic, East North Central, Mid Atlantic, and New England. The charted tourism flights will be scheduled to different routes so that customers will have easy time picking the right flight packages. The Airline will be headquartered in New York but it will have sub headquarters in Los Angeles, Austin, Miami, Chicago, and Denver. These will be the major picking up points for the chartered flight per tourism region. There will be at least one chartered flight leaving a tourism segmented region per week. Each flight package will entail many tourism stops per region. A charted tourism flight will take utmost a week, visiting different tourism spots within the allocated region. The chartered flights packages will also cover hotel and accommodation during each tour. This will make it easy to control the customer movement and as such eliminate cases of missing customers which may jeopardize the whole tour. The flight will have only one class- the first class. This is aimed at giving our customers amazing experience. In order to attract large customer base, each charted tourism flight within a tourism travel regional lasting at least five days will cost $3,000 including the hotel accommodations. Cross regional chartered flights will go up to $5,000 depending on the length of the journey. This is a premium price that will ensure that the customers are offered once in a lifetime experience of the United States tourism spots. The service will be first class, with each passenger having their own pods with large leg space, a retractable table, and self-controllable TV. The pods will be retractable so as to accommodate couples travelling together and make it easy for customers who might want to socialize with their neighbors.
This airline concept is majorly targeting the rich and the middle class. This is the market segment which is able to afford the prices of the charted flight tours. The flights will also be targeting customers of the ages 25 years and above. This is the group that is likely to travel a lot. The chartered tourism flight tickets will be available online. One can book a chartered flight within minutes and incase of space availability leave for the charted flight tour in days. Customers will however, be encouraged to book in advance e.g. at least two weeks before the start of the tour.  This will make it easy for the airline to have enough time to plan for the customers an amazing tourism experience.

Week 7: Methodologies - Researching Complex Ideas


Bio-Degradable Fabrics for Sustainable Fast Fashion Click for more options

Using bio-degradable fabrics to manufacture eco-friendly fast fashion clothes
The ever growing fast fashion is characterized by demand for affordable, trendy, and unique clothes amongst many other qualities. However, fulfilling demand for the fast fashion products presents sustainability challenges. According to a study by Cheah et al (2013) entitled Manufacturing-focused emissions reductions in footwear production, it was found that the global apparel industry produced 150 billion garments in 2010 alone, a figure that translates to 20 new articles of clothing for every person on the planet. The high demand for fast fashion products that are only worn and discarded after a season is resulting destructive environmental pollution. In fact, currently, the fashion industry is the second most polluting industry on earth (Christian, 2016). Micheal (2017) on the other hand writes that each American throws out about 82 pounds of textiles each year. This calls for ways of making garments that are bio degradable so as to limit the damage that garment waste cause to the environment.
One way of ensuring that the fast fashion garments that land on the environment do not damage it is to make them from easily bio-degradable and renewal raw materials. This means that fast fashion clothes should be made from natural materials which decompose easily such as cotton, linen, bamboo, hemp, and silk (Anandjiwala, & Nova Science Publishers, 2007). Garments made of materials such as cotton and linen can decompose after a period of few weeks (Anandjiwala, & Nova Science Publishers, 2007). This will serve to ensure that waste from fast fashion clothes do not litter the environment for long since they are easy to destroy.
                                               References
Anandjiwala, R. D., & Nova Science Publishers. (2007). Textiles for sustainable development.       New York: Nova Science Publishers, Inc 
Cheah, L., Duque, N., Olivettic, E., Matsumurad, S., Forterree, D., Roth, R., and Kirchain, R.      (2013). Manufacturing-focused emissions reductions in footwear production. Journal of    Cleaner Production Volume 44, April 2013, Pages 18-29
Christian, S. (2016). Fast Fashion is Absolutely Destroying the Planet. Retrieved from             http://www.esquire.com/style/news/a50655/fast-fashion-environment/        
Micheals, V. (2017). Crisis in Our Closets: The Environmental Impact of Fast Fashion. Prospect   Journal of International Affairs at UCSD. Retrieved from https://prospectjournal.org/2017/05/24/crisis-in-our-closets-the-environmental-impact-of- fast-fashion/

Week11: DIY: Rough Trade 
Rough Trade's Success Story  Click for more options
Posted by    Zhaoyang Sun  at Friday, November 10, 2017 6:15:11 AM
Last Edited:Friday, November 10, 2017 6:16:40 AM
Watching the documentary about the Rough Trade brings back the nostalgic memories of the music record periods. While I was not born in the 80s, I do enjoy the 80s and early 90’s music- the punk, the old reggae, and the classics, that bring back the memories of my childhood. My parents used to listen to these music a lot and I grew up to love them. I still miss the days when I could walk into a record store and hang around as I perused through various records. It was an amazing feeling.
Indeed the story of Rough Trade is that of good luck and good timing. The founders of the record stores did not have a bigger dream to conquer the music record market but with time, their business idea yielded more as many musicians stocked their records with them. The store offered both the musicians and consumers something that the music corporations such as CBS could not offer. The musicians could stock their records at the Rough Trade music record store at a cheaper price than what the music labels charged them; while the consumers too got the opportunity to walk into the stores and enjoy the music of their favorite artist as they browsed through the various albums that the store stocked. The stores thus offered amazing music experience to the consumers that kept them coming back for more.
What made Rough Trade even more successful is their home deliveries through the postal addresses. It allowed them to sell to even those customers far away from the store. The strategy picked up as consumers got an opportunity to get their favorite records easily and at cheaper prices. Eventually, with more artists stocking their records with the stores and many customers thronging the record stores, the Rough Trade growth trajectory expounded. Just by playing fair, the Rough Trade, a small scale business ended up beating the music giants at their own.

Comparing the record stores to the modern streaming sites, one wonders of how the digital age has made it easy for consumers to get music but at the expense of the welfare musicians who no longer get much from the sale of their albums.

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